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Vision Statement 

Be an essential UW partner to lead and inspire alumni and friends to support and promote the university through a lifelong connection with the university. 


Mission Statement 

Build pride, loyalty and future sustainment among the UW Community through communication, involvement, engagement, and celebration. 


Our Purpose and Focus 

We help alumni and friends stay involved with the university, sharing with them the university’s direction and aspirations and engaging them in order to attain those aspirations. 


Our Identity 

The relationship engagement engine and a valued partner with UW.  


Cornerstone Values 

Engagement Relationships – We go the extra mile to connect alumni to UW 

Loyalty – Ride for the Brand - We provide a link that alumni depend on to remain connected to UW 

Innovation – We continually improve our work and approaches to enhance the alumni experience 

Tradition – UW Pride: Today, Tomorrow & Forever - We promote and celebrate UW 

Ethical Service – We provide honorable, accountable and reliable service to a diverse alumni community 

Brown and Gold - We are a point of pride and shared connection among the UW alumni community